ICYMI: Full Page, Front Page, and Digital Ads in Senator Johnson’s Hometown Paper

“Tell Ron Johnson to start looking out for Wisconsin jobs”

Wednesday, February 23, 2022

OSHKOSH, Wis.—Opportunity Wisconsin today launched front page, full page, and digital ads in Senator Ron Johnson’s hometown newspaper, the Oshkosh Northwestern. The ads reference Senator Johnson’s recent comments where he said, “It’s not like we don’t have enough jobs here in Wisconsin,” after refusing to fight to bring good-paying union jobs to his hometown of Oshkosh. The ads call on Wisconsin residents to tell Senator Johnson to “start looking out for Wisconsin jobs.”  

“Senator Ron Johnson, the same person who pushed through a special tax loophole to benefit his family’s business, is now once again turning his back on Wisconsin workers,” said Meghan Roh, Opportunity Wisconsin Program Director. “Self-serving Senator Johnson seems to only care about helping himself and wealthy folks like him. It’s time for Senator Johnson to start looking out for Wisconsin jobs.”

FRONT PAGE AD
FULL PAGE AD
DIGITAL AD

Today’s ads are part of Opportunity Wisconsin’s multimillion dollar advertising campaign calling out Senator Ron Johnson for putting his own personal profits above hardworking Wisconsinites. Last week, Opportunity Wisconsin launched a new TV ad, “Power,” calling out Senator Johnson for passing a special tax break that benefited his family’s business and for doubling his wealth since taking office. “Power” is running on broadcast, cable, and digital platforms in the Milwaukee, Madison, Green Bay, and Wausau media markets.  

Today’s ads are Opportunity Wisconsin’s latest effort to hold Senator Johnson accountable and to demand he vote for policies that support Wisconsin residents. In addition to holding conversations with Wisconsin workers and families across the Badger State, Opportunity Wisconsin has spent over $4 million in TV ads since early 2021 urging Senator Johnson to stop putting his personal profits over the people of Wisconsin.

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NEW: Multimillion Dollar TV Ad Campaign Calls Out “Self-Serving” Senator Johnson

WATCH:  “He should have used his power to serve Wisconsin. Instead, Ron Johnson served himself.”

Thursday, February 17, 2022

MADISON, Wis.—Opportunity Wisconsin today launched a new TV ad as part of their  multimillion dollar TV and digital advertising campaign calling out Senator Ron Johnson for putting his own personal profits above hardworking Wisconsinites. The new ad, “Power,” calls out Senator Johnson for passing a special tax break that benefited his family’s business and for doubling his wealth since taking office. 

“Whether it’s blocking critical pandemic relief or refusing to fight for good-paying Wisconsin jobs, self-serving Senator Johnson seems to only care about helping himself and wealthy folks like him,” said Meghan Roh, Opportunity Wisconsin program director. “It’s time for Senator Johnson to stop putting his personal profits above the people of Wisconsin.”

[WATCH THE FULL AD]

“Power” Full Script:
He should have used his power to serve Wisconsin.

Instead, Ron Johnson served himself. 

An investigation found that Ron Johnson pushed through a special tax loophole that benefited his  own family’s business.

After the loophole became law, Ron Johnson cashed out of the company for five million dollars.

Ron Johnson has doubled his wealth since taking office.

Look up the facts.  

And tell Ron Johnson to stop passing tax laws that benefit himself.

The new ad will run on broadcast, cable, and digital platforms in the Milwaukee, Madison, Green Bay, and Wausau media markets. 

The new ad is Opportunity Wisconsin’s latest effort to hold Senator Johnson accountable and to demand he vote for policies that support Wisconsin residents. In addition to holding conversations with Wisconsin workers and families across the Badger State, Opportunity Wisconsin has spent over $4 million in TV ads since early 2021 urging Senator Johnson to stop putting his personal profits over the people of Wisconsin.

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Opportunity Wisconsin Statement on Johnson’s “Predictable Hypocrisy” on Voting Rights

Wednesday, January 19, 2022

MADISON, Wis.—Today, Opportunity Wisconsin released the following statement after Senator Ron Johnson blocked the Freedom to Vote: John R. Lewis Act from advancing in the U.S. Senate. The legislation would strengthen access to the ballot box by expanding early voting, protecting and expanding access to voting by mail, and protecting against voter intimidation.

Meghan Roh, Opportunity Wisconsin Program Director 
“Just days after his performative tweet quoting Dr. Martin Luther King, Jr., Senator Ron Johnson’s predictable hypocrisy was on full display with his vote today blocking this critical voting rights legislation. Whether it was downplaying the January 6 insurrection or calling on state lawmakers to take control of federal elections, Senator Johnson’s actions have spoken much louder than his empty rhetoric and today’s vote was no different. If Senator Johnson truly wanted to honor Dr. King’s legacy, he would stop putting politics above the people of Wisconsin and start supporting policies that defend our democracy.”           

Last week, Opportunity Wisconsin launched a new six-figure TV and digital ad calling out Senator Ron Johnson for putting pharmaceutical companies before Wisconsin families. The new ad, “Standing In The Way,” details how Senator Johnson took over $1.4 million from the health care industry and is now fighting against letting Medicare negotiate lower drug prices.

The new ad is Opportunity Wisconsin’s latest effort to hold Senator Johnson accountable and to demand he vote for policies that support Wisconsin residents. In addition to holding conversations with Wisconsin workers and families across the Badger State, Opportunity Wisconsin has spent over $3 million in TV ads since early 2021 urging Senator Johnson to stop putting his personal profits over the people of Wisconsin.

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NEW: Opportunity Wisconsin TV Ad Tells Senator Johnson to Stop Letting the Drug Companies “Rip Us Off”

WATCH: “Ron Johnson is putting pharmaceutical companies before Wisconsin families who are struggling to afford prescriptions.”

Friday, January 14, 2022

MADISON, Wis.—On Monday, Opportunity Wisconsin will launch a new six-figure TV and digital ad calling out Senator Ron Johnson for putting pharmaceutical companies before Wisconsin families. The new ad, “Standing In The Way,” details how Senator Johnson took over $1.4 million from the health care industry and is now fighting against letting Medicare negotiate lower drug prices. Last week, Opportunity Wisconsin released a new video highlighting the absurd, outlandish, and even dangerous reasons Senator Johnson has been trending in the news lately. 

[WATCH THE FULL AD]

“Standing In The Way” Full Script:
We have a chance to lower the cost of prescription drugs, but Senator Ron Johnson is standing in the way.
Ron Johnson took over $1.4 million from the health care industry.
Now, he’s fighting against giving Medicare the power to negotiate lower drug prices.
Ron Johnson is putting pharmaceutical companies before Wisconsin families who are struggling to afford prescriptions. 
Tell Ron Johnson to stop letting the drug companies rip us off.

The new ad will run on a combination of broadcast, cable, OTT, and digital in the Green Bay and Wausau media markets. 

This is Opportunity Wisconsin’s latest effort to hold Senator Johnson accountable and to demand he vote for policies that support Wisconsin residents. In addition to holding conversations with Wisconsin workers and families across the Badger State, Opportunity Wisconsin has spent over $3 million in TV ads since early 2021 urging Senator Johnson to stop putting his personal profits over the people of Wisconsin.

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NEW VIDEO: Senator Johnson is Trending for All the Wrong Reasons

Video is latest in over $3 million effort from Opportunity Wisconsin to hold Senator Johnson accountable

Sunday, January, 9, 2022

MADISON, Wis.—Today Opportunity Wisconsin released a new video highlighting the absurd, outlandish, and even dangerous reasons Senator Ron Johnson has been trending in the news lately. The new video is Opportunity Wisconsin’s latest effort to hold Senator Johnson accountable and to vote for policies that support Wisconsin residents. In addition to holding conversations with Wisconsin workers and families across the Badger State, Opportunity Wisconsin has spent over $3 million in TV ads since early 2021 urging Senator Johnson to stop putting his personal profits over the people of Wisconsin.

Meghan Roh, Opportunity Wisconsin Program Director:
“Here we go again. Senator Ron Johnson’s name has been popping up a lot lately, but this isn’t the first time Senator Johnson has grabbed headlines for the wrong reasons. It happened when he tried to block critical pandemic relief from Wisconsinites, and also giving tax breaks to the wealthy few during his time in office. It happens each time he spreads new misinformation about COVID-19 and when he downplays the January 6 insurrection. Honestly, it’s getting hard to keep up with it all. Senator Johnson needs to start working for the people of Wisconsin and stop putting his personal profits over the people of the Badger State.”

In November, Opportunity Wisconsin launched a seven-figure TV ad calling out Senator Johnson for putting his own personal profits above hardworking Wisconsinites. The ad, “Service,” features Dan, a former U.S. Navy submariner from Fall Creek, calling out Senator Johnson for passing a special tax break that benefited his family’s business and for doubling his wealth since taking office.

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Opportunity Wisconsin Statement on Anniversary of the January 6 Insurrection

Thursday, January 6, 2022

MADISON, Wis.—Today, Opportunity Wisconsin released the following statement on the one year anniversary of the January 6 attack on the U.S. Capitol. 

Meghan Roh, Opportunity Wisconsin program director:
“Exactly a year ago today, Wisconsinites watched as rioters stormed the United States Capitol Building, which left multiple people dead, threatened the lives of our nation’s lawmakers, and put our democracy in jeopardy. While many of our representatives did the right thing and spoke out against the attack, Senator Ron Johnson spread misinformation like he often does, claiming it was largely a ‘peaceful protest’ and downplaying its impact. January 6 will forever be remembered as one of our nation’s darkest days and we will not forget the role Senator Ron Johnson played in the attempt to undermine the will of the people. We deserve a Senator who tells the truth, who fights for our democracy, and who will stand up against dangerous attacks on America.”

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NEW: Opportunity Wisconsin Oshkosh Billboard Calls Out Senator Johnson For Enriching Himself While in Office

Tuesday, November 30, 2021

OSHKOSH, Wis.—Today, Opportunity Wisconsin announced a new holiday-themed billboard ad urging Badger State residents to call Senator Ron Johnson’s office and tell him to “stop putting his profits above Wisconsinites.” The billboard, located on Interstate 41, North of Johnson Street in Fond du Lac heading into Oshkosh, will be up through December 26, 2021. The billboard will welcome Senator Johnson home on his drive back from General Mitchell International Airport, assuming he’s not flying home on his private jet.

The new billboard ad follows the recent launch of a seven-figure TV ad calling out Senator Ron Johnson for putting his own personal profits above hardworking Wisconsinites. The new ad, “Service,” features Dan, a former U.S. Navy submariner and Fall Creek, WI resident, calling out Senator Johnson for passing a special tax break that benefited his family’s business and for doubling his wealth since taking office. The ad encourages Wisconsinites to call Senator Johnson’s office to tell him to stop voting for tax laws that benefit himself.

This is the latest in Opportunity Wisconsin’s efforts to hold Senator Johnson accountable. In October, Opportunity Wisconsin launched a seven-figure statewide TV ad campaign highlighting Senator Ron Johnson’s support for a law that includes rewards for companies that ship Wisconsin jobs to foreign countries. The ad, “Outsourcing,” featured Kathy, a former Hufcor employee of 36 years whose job was eliminated after the Janesville manufacturing plant announced it would close and send Wisconsin jobs to Mexico.

The new ad is running on a combination of broadcast, cable, OTT, and digital in the Milwaukee, Madison, Green Bay, and Wausau media markets.

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Opportunity Wisconsin Statement on U.S. House Passing The Build Back Better Act

Build Back Better Act Would Create Millions Of Good-Paying Jobs, Cut Costs And Lower Taxes For Wisconsin Families

Friday, November 19, 2021

MADISON, Wis.—Today Opportunity Wisconsin released the following statement after the U.S. House of Representatives successfully passed the Build Back Better Act. 

Meghan Roh, Opportunity Wisconsin program director:
“Hardworking elected leaders here in Wisconsin and in the Biden-Harris administration are delivering for the Badger State by passing the Build Back Better Act. These reforms will level the playing field for working people by lowering costs for health insurance, bringing down prescription drug prices, reducing energy bills, and making child care more affordable. Today we’re calling on Senator Ron Johnson to put politics aside and pass a historic bill that will put the people of Wisconsin back to work and make sure the rich and big corporations pay their fair share.” 

The Build Back Better Act will deliver for Wisconsin by: 

• Delivering the largest investment in child care and early education in history.

  • Provide access to affordable child care. Child care is a major strain for families in Wisconsin, where the average annual cost of a child care center for a toddler is $10,332, meaning that a Wisconsin family with two young children would on average spend 20% of their income on child care for one year. The lack of affordable options also makes it difficult for parents, and especially mothers, to remain in their jobs, contributing to the 17% gender gap in workforce participation between mothers and fathers in Wisconsin. The Build Back Better Act would enable Wisconsin to provide access to child care for 359,321 young children (ages 0-5) per year from families earning under 2.5 times the state median income (about $239,433 for a family of 4), and ensure these families pay no more than 7% of their income on high-quality child care.

  • Provide universal, high-quality, free preschool for every 3- and 4-year old in America. Today, only 29% of the 119,793 3- and 4-year-olds in Wisconsin have access to publicly-funded preschool, and it costs about $8,600 per year for those who can’t access a publicly-funded program. The Build Back Better Act would enable Wisconsin to expand access to free, high-quality preschool to more than 84,748 additional 3- and 4-year-olds per year and increase the quality of preschool for children who are already enrolled. Parents will be able to send their children to the preschool setting of their choice—from public schools to child care providers to Head Start—leading to lifelong educational benefits, allowing more parents to go back to work, and building a stronger foundation for Wisconsin’s future economic competitiveness.

• Cut taxes and reduce some of the largest expenses for workers and families.

  • Cut taxes for families and workers. Prior to the pandemic, 8% of children under the age of 18 in Wisconsin lived in poverty. The Build Back Better Act would bolster financial security and spur economic growth in Wisconsin by reducing taxes on the middle class and those striving to break into it. The bill would extend Child Tax Credit (CTC) increases of $300/month per child under 6 or $250/month per child ages 6 to 17. This would continue the largest one-year reduction in child poverty in history. And critically, the agreement includes permanent refundability for the Child Tax Credit, meaning that the neediest families will continue to receive the full Child Tax Credit over the long-run. The bill also provides a tax cut of up to $1,500 in tax cuts for 304,000 low-wage workers in Wisconsin by extending the American Rescue Plan’s Earned Income Tax Credit (EITC) expansion.

  • Expand health care coverage and lower costs. Health care should be a right, not a privilege, and residents of Wisconsin facing illness should never have to worry about how they are going to pay for treatment. The Build Back Better Act would close the Medicaid coverage gap to help millions of Americans gain health insurance, extend through 2025 the American Rescue Plan’s health insurance premium reductions for those who buy coverage on their own, and help older Americans access affordable hearing care by expanding Medicare. In Wisconsin, that means 39,000 uninsured people will gain coverage and 51,900 will on average save hundreds of dollars per year. In addition, the Build Back Better Act would support maternal health and invest in national preparedness for future pandemics.

  • Make education beyond high school more affordable and accessible. The average cost of a 2-year degree in Wisconsin is $4,661 per year, and $9,162 per year for a 4-year degree, straining many student budgets. To help unlock the opportunities of an education beyond high school, the Build Back Better Act would increase maximum Pell Grant awards by $550 for students at public and private non-profit institutions, supporting the 78,304 students in Wisconsin who rely on Pell. The bill also invests in Wisconsin’s 5 minority-serving institutions and the students they serve, including Historically Black Colleges and Universities (HBCUs), Tribal Colleges and Universities (TCUs), and Hispanic-serving institutions (HSIs).

  • Reduce housing costs and expand housing options. 327,000 renters in Wisconsin are rent burdened, meaning they spend more than 30% of their income on rent, while homeownership remains out of reach for many families. The Build Back Better Act would expand rental assistance for Wisconsin renters, while also increasing the supply of high-quality housing through the construction and rehabilitation of over 1 million affordable housing units nationwide. It would address the capital needs of the entire public housing stock in America and it includes one of the largest investments in down payment assistance in history, enabling more first-generation homebuyers to purchase their first home.

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