WATCH: “Ron Johnson should be helping families like us, but he seems to have helped himself instead.”
Opportunity Wisconsin has spent over $4.5 million in TV ads since early 2021 urging Senator Johnson to stop putting his personal profits over the people of Wisconsin
Tuesday, March 15, 2022
MADISON, Wis.—In case you missed it, today The Hill published a story highlighting Opportunity Wisconsin’s new TV ad, “Grocery Store.” The new ad is part of Opportunity Wisconsin’s multimillion dollar TV and digital advertising campaign calling out Senator Ron Johnson for putting his own personal profits above hardworking Wisconsinites.
The new ad features Rachel, a Madison area mother, calling out Senator Johnson for passing a special tax break that benefited his family’s business and for doubling his wealth since taking office. This ad is a follow-up to “Power,” which launched last month.
[WATCH RACHEL’S FULL AD]
The Hill: Democratic group runs ad hitting Ron Johnson over Trump 2017 tax bill
By Julia Manchester
March 15, 2022
Democratic group Opportunity Wisconsin launched a new ad hitting incumbent Sen. Ron Johnson (R-Wis.) over his support for former President Trump's 2017 tax legislation.
The group, which spent $4.5 million on ads hitting Johnson last year, specifically takes issue with changes he championed for the legislation that would enact lower tax rates for businesses whose owners report their profits on their individual tax returns.
The ad, first viewed by The Hill, alleges the changes to the legislation that were pushed by Johnson benefited his own family business.
It will air on broadcast, cable and digital platforms in the Milwaukee, Madison, Green Bay and Wausau media markets.
“Everything seems to be more expensive these days. Everything costs more. Ron Johnson should be helping families like us, but he seems to have helped himself instead,” the 30-second ad's narrator, a mother from the Madison area, says.
“An investigation found that Ron Johnson pushed through a special tax loophole that benefited his own family’s business," she continued. "Then he cashed out of the company for 5 million dollars. He’s doubled his wealth since taking office."
The investigation referred to in the ad was conducted by the Congressional Integrity Project, which suggested in 2020 that Johnson's changes to the 2017 tax legislation would have benefited businesses like Pacur LLC, which Johnson previously owned and held a financial stake in until 2020.
Read more from The Hill
The new ad will run on broadcast, cable, and digital platforms in the Milwaukee, Madison, Green Bay, and Wausau media markets.
“Grocery Store” is Opportunity Wisconsin’s latest effort to hold Senator Johnson accountable and to demand he vote for policies that support Wisconsin residents. In addition to holding conversations with Wisconsin workers and families across the Badger State, Opportunity Wisconsin has spent over $4.5 million in TV ads since early 2021 urging Senator Johnson to stop putting his personal profits over the people of Wisconsin.
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